I know X about Y (eg: X=everyone asks this, Y=Puppy Care) (eg: X=biggest complains are...; Y=cannabis compliance)
Great, now prove it. Collect 100 new target type $P Observe $P for presentation about $TOPIC Record the response, comparitive to $X to record how accurate your prection of $X is It's turning your feeling (soft-$QUAL) into $QUANT
Event Plan opens $TOPIC to get observations of $P against $X theory in the context of $Y Count things, some things, as measure.