Core Questions
- Who Is the Client
- What does the Prospect/Customer Smell Like?
- Where are they located? Where are they spending time?
- When do they care first? When do they care in a cycle?
- Why are there problems? Why do they want/need you?
- Who Is is the Payer
- Who is the User
- Who are the Competitors
- What are the Alternatives, Accessories, Supplements
16 Things:
16 things that you need to understand for your startup business
- Customer
- early adopters
- Problem
- existing alternatives
- key metrics
- Unique Value Proposition
- Unfair Advantage
- high level Concept
- Income
- expenses
- Market size
- traction
- team
- go to market
- Channels
- Solutions