Terrible UX – Unsubscribe

How is it that in 2016 the un-subscribe experience can be so poorly implemented across so many sites – big and small. Here are a few examples of how to do it wrong. WellsFargo unsubscribe page: And the instructions from their messages: To unsubscribe from marketing e-mails from: An individual Wells Fargo Advisors financial advisor: Reply to one of his/her e-mails and type “Unsubscribe” in the subject line.

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